6 friction points between Product Managers and Product Marketers (+ and how to resolve them)
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"We won't be renewing this year." Those were the scary words of a decision-maker at a large conglomerate to our CEO one fine afternoon. It came as a surprise. The week prior, the customer success rep managing the account was confident about landing an expansion deal with them for our applicant tracking software.
6 friction points between Product Managers and Product Marketers (+ and how to resolve them)
6 friction points between Product Managers…
6 friction points between Product Managers and Product Marketers (+ and how to resolve them)
"We won't be renewing this year." Those were the scary words of a decision-maker at a large conglomerate to our CEO one fine afternoon. It came as a surprise. The week prior, the customer success rep managing the account was confident about landing an expansion deal with them for our applicant tracking software.