This is my step-by-step process on creating an (imperfect) first draft of a product strategy. I'm also including a sample document to show you what it reads like.
The exercise is done to create more stability in the strategy but I would say that if you haven't struck product-market fit yet or your roadmap is heavily sales-driven (and volatile), then this document won't be that useful. You might want to just agree on shorter-term milestones in that scenario.
Great read Aatir. Somehow I am unable to download the sample product strategy document. Would you able to help.
I've updated the post to include direct download links now.
Love it! Will this format also work for startups where the product strategy/ roadmap is not that stable?
The exercise is done to create more stability in the strategy but I would say that if you haven't struck product-market fit yet or your roadmap is heavily sales-driven (and volatile), then this document won't be that useful. You might want to just agree on shorter-term milestones in that scenario.