About Behind Product Lines

In this fortnightly newsletter, I cover various topics around product management, growth and marketing, sharing lessons from my decade long career. This includes thoughts around product strategy, processes, mistakes, new trends, hiring, demand generation & product execution.

This newsletter is for product professionals that want to know what really happens in practice beyond the textbooks in a jargon-free, simple & digestible manner.

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An easy-to-read newsletter that unpacks product management and marketing with actionable tips and advice.


Aatir is the VP of Marketing at vFairs, where he leads a global team of marketers to drive demand and revenue. He regularly writes about product management and marketing tips on LinkedIn and authors the "Behind Product Lines" newsletter.