About Behind Product Lines

In this fortnightly newsletter, I cover various topics around product management, growth and marketing, sharing lessons from my decade long career. This includes thoughts around product strategy, processes, mistakes, new trends, hiring, demand generation & product execution.

This newsletter is for product professionals that want to know what really happens in practice beyond the textbooks in a jargon-free, simple & digestible manner.

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The unfiltered truth about the wonders & perils of product management, marketing & growth in practice.


Aatir Abdul Rauf

I help organizations build better products and grow their demand.