About Behind Product Lines

In this fortnightly newsletter, I cover various topics around product management, growth and marketing, sharing lessons from my decade long career. This includes thoughts around product strategy, processes, mistakes, new trends, hiring, demand generation & product execution.

This newsletter is for product professionals that want to know what really happens in practice beyond the textbooks in a jargon-free, simple & digestible manner.

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.


People

Aatir Abdul Rauf
I help organizations build better products and grow their demand.