About Behind Product Lines
In this fortnightly newsletter, I cover various topics around product management, growth and marketing, sharing lessons from my decade long career. This includes thoughts around product strategy, processes, mistakes, new trends, hiring, demand generation & product execution.
This newsletter is for product professionals that want to know what really happens in practice beyond the textbooks in a jargon-free, simple & digestible manner.
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Aatir is the VP of Marketing at vFairs, where he leads a global team of marketers to drive demand and revenue. He regularly writes about product management and marketing tips on LinkedIn and authors the "Behind Product Lines" newsletter.