Archive - Behind Product Lines

The Need for a New Trio: PM, PMM, and Growth

As the development cycle shrinks in the wake of AI, the noise in SaaS will be deafening. This new reality demands the need for a new trio in product to…

Jun 30 •

Aatir Abdul Rauf

May 2025

How to Create a Customer-facing Roadmap (+ Example)

Learn how PMs and PMMs can craft a customer-facing roadmap that helps GTM teams sell, retain, and expand accounts in SaaS.

May 21 •

Aatir Abdul Rauf

April 2025

10 Product Launch Pitfalls PMs & PMMs Must Avoid (video episode with Ibrahim Bashir)

I recently sat down with Ibrahim Bashir to unpack 10 critical mistakes product teams make when planning a launch.

Apr 7 •

Aatir Abdul Rauf

and

February 2025

10 Context Documents Product Teams Should Prepare Before Building Agents (+ examples)

Without the right context, mere prompts will always under-deliver. This article outlines the various context documents product teams should prepare…

Feb 26 •

Aatir Abdul Rauf

January 2025

The Game-Changing Partner Every PM Should Know About

Product Marketing Managers often fly under the radar, but their impact on a product's success is undeniable. They don’t just help products succeed; they…

Jan 23 •

Aatir Abdul Rauf

and

December 2024

Retracing 2024: Top product posts, pods, newsletters & more

Read this mega-compilation of top content I resonated with in 2024 + the content I produced which got the most engagement.

Dec 31, 2024 •

Aatir Abdul Rauf

November 2024

5 Steps to Select Your Go-to-Market Motion (by Maja Voje)

Learn how to choose the right go-to-market motion for your product + get real examples & templates to amp your GTM game.

Nov 28, 2024 •

Aatir Abdul Rauf

and

October 2024

The Practical Guide to Competitive Research for Product & GTM Teams

In today's edition, we break down all the channels, tools, and processes PMs and PMMs can tap into to gather actionable competitive intel.

Oct 24, 2024 •

Aatir Abdul Rauf

September 2024

150+ Questions to Assess the Health of your SaaS product

Here's a resource that helps you ask the right questions around product, people, process, metrics, and go-to-market strategy for your SaaS product.

Sep 26, 2024 •

Aatir Abdul Rauf

Four Questions You Must Answer to Build Your Positioning Strategy (by Anthony Pierri)

In this edition, Anthony Pierri breaks down the essential pillars of positioning for Product Marketers.

Sep 9, 2024 •

Aatir Abdul Rauf

August 2024

15 mistakes PMs & PMMs need to avoid for better product launches

The modern product launch playbook is evolving. PMs & PMMs need to work together to avoid these mistakes that might be undermining their launches.

Aug 29, 2024 •

Aatir Abdul Rauf

July 2024

How the SPACER framework can align PMs & PMMs on the value of a feature

A detailed guide to how Product Managers & Marketers can develop shared understanding of an upcoming feature release and prevent rework later on.

Jul 1, 2024 •

Aatir Abdul Rauf

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