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5 Steps to Select Your Go-to-Market Motion (by Maja Voje)
Learn how to choose the right go-to-market motion for your product + get real examples & templates to amp your GTM game.
Nov 28
•
Aatir Abdul Rauf
and
Maja Voje
16
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5 Steps to Select Your Go-to-Market Motion (by Maja Voje)
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3
October 2024
The Practical Guide to Competitive Research for Product & GTM Teams
In today's edition, we break down all the channels, tools, and processes PMs and PMMs can tap into to gather actionable competitive intel.
Oct 24
•
Aatir Abdul Rauf
30
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The Practical Guide to Competitive Research for Product & GTM Teams
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2
September 2024
150+ Questions to Assess the Health of your SaaS product
Here's a resource that helps you ask the right questions around product, people, process, metrics, and go-to-market strategy for your SaaS product.
Sep 26
•
Aatir Abdul Rauf
27
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150+ Questions to Assess the Health of your SaaS product
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3
Four Questions You Must Answer to Build Your Positioning Strategy (by Anthony Pierri)
In this edition, Anthony Pierri breaks down the essential pillars of positioning for Product Marketers.
Sep 9
•
Aatir Abdul Rauf
29
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Four Questions You Must Answer to Build Your Positioning Strategy (by Anthony Pierri)
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10
August 2024
15 mistakes PMs & PMMs need to avoid for better product launches
The modern product launch playbook is evolving. PMs & PMMs need to work together to avoid these mistakes that might be undermining their launches.
Aug 29
•
Aatir Abdul Rauf
24
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15 mistakes PMs & PMMs need to avoid for better product launches
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3
July 2024
How the SPACER framework can align PMs & PMMs on the value of a feature
A detailed guide to how Product Managers & Marketers can develop shared understanding of an upcoming feature release and prevent rework later on.
Jul 1
•
Aatir Abdul Rauf
34
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How the SPACER framework can align PMs & PMMs on the value of a feature
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2
June 2024
6 friction points between Product Managers and Product Marketers (+ and how to resolve them)
"We won't be renewing this year."
Jun 19
•
Aatir Abdul Rauf
20
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6 friction points between Product Managers and Product Marketers (+ and how to resolve them)
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May 2024
How to market features to existing customers (+ mistakes to avoid)
We'll explore how PMs & PMMs can work together for stronger feature launches along with tactics to create awareness among existing users.
May 23
•
Aatir Abdul Rauf
31
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How to market features to existing customers (+ mistakes to avoid)
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3
April 2024
3 types of debt product teams need to tackle (+ solutions)
+ why I'm changing the direction of my content
Apr 29
•
Aatir Abdul Rauf
66
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3 types of debt product teams need to tackle (+ solutions)
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6
February 2024
How can PMs improve their intuition? (+ 6 CustomGPT ideas for PMMs)
Can product folks improve intuition over time or is it all innate? Also, learn about 6 Custom GPTs PMMs should consider in 2024.
Feb 14
•
Aatir Abdul Rauf
15
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How can PMs improve their intuition? (+ 6 CustomGPT ideas for PMMs)
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4
January 2024
14 questions I get as a PM content creator
What's the upside of writing content, how do you find the time, what's your process & much more.
Jan 3
•
Aatir Abdul Rauf
36
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14 questions I get as a PM content creator
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7
December 2023
2024 Predictions for Product Management & Marketing
What changes and trends will product managers and marketers see in 2024?
Dec 14, 2023
•
Aatir Abdul Rauf
20
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2024 Predictions for Product Management & Marketing
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