I really appreciate the clear breakdown of positioning for B2B SaaS. From my experience with early stage founders, choosing between Category-Based and Use Case-Based Positioning is a tough call. Often, they resist category positioning, fearing it limits their product’s scope and potential.
But as you highlight, even "disruptive" products gain from using familiar categories to simplify positioning.
Great insights. It enlightens me a lot, reviewing my old approach as a SaaS SDR, and improving my current approach as a SaaS CSM. Thanks. Aatir!
Excellent post as always Aatir!
Great breakdown!
I really appreciate the clear breakdown of positioning for B2B SaaS. From my experience with early stage founders, choosing between Category-Based and Use Case-Based Positioning is a tough call. Often, they resist category positioning, fearing it limits their product’s scope and potential.
But as you highlight, even "disruptive" products gain from using familiar categories to simplify positioning.
Thanks for sharing these
Fantastic overview! Positioning is still so undervalued. It makes such a massive difference.
Thanks for leading the discussion and sharing best practices!
Wow, thank you for sharing these insights. Very interesting points that can be applied beyond positing SaaS!