I really appreciate the clear breakdown of positioning for B2B SaaS. From my experience with early stage founders, choosing between Category-Based and Use Case-Based Positioning is a tough call. Often, they resist category positioning, fearing it limits their product’s scope and potential.
But as you highlight, even "disruptive" products gain from using familiar categories to simplify positioning.
Wow, thank you for sharing these insights. Very interesting points that can be applied beyond positing SaaS!
Thanks, Emmanuele! Full credit to the Anthony Pierri for educating us. His insights were top-notch.
Great insights. It enlightens me a lot, reviewing my old approach as a SaaS SDR, and improving my current approach as a SaaS CSM. Thanks. Aatir!
Thanks! All credits to Anthony Pierri for sharing his amazing insights.
Excellent post as always Aatir!
Full credit to the legendary Anthony Pierri for this one :)
Great breakdown!
I really appreciate the clear breakdown of positioning for B2B SaaS. From my experience with early stage founders, choosing between Category-Based and Use Case-Based Positioning is a tough call. Often, they resist category positioning, fearing it limits their product’s scope and potential.
But as you highlight, even "disruptive" products gain from using familiar categories to simplify positioning.
Thanks for sharing these
Thanks, Toni. Indeed, it's a tough call. Sometimes, you need to just trust your gut and go for one positioning stance and see how it sticks.
Full credit to Anthony Pierri for englightening us :)
Fantastic overview! Positioning is still so undervalued. It makes such a massive difference.
Thanks for leading the discussion and sharing best practices!
Thanks, Maja! Positioning tends to be so abstract. Full credit to Anthony for shedding some much needed light here.